Rich Strong Espresso Blend Tips and Tricks

Bag of Rich Strong Blend on Bench with Coffee Machine and Iced Latte

Pouring Rich Strong Blend Whole Beans Into Coffee Machine

Rich Strong Blend 1kg

Name: Rich Strong Blend 1kg
Brand: The Espresso Club
SKU: 3067 - 001
Price: 49.0 AUD
Availability: InStock

$49.00

$49.00 ~~$0.00~~

Shipping calculated at checkout.

A strong intensity coffee blend, roasted to make the best coffee through home automatic espresso machines, stovetop, plunger and more.

Available at Woolworths

About This Coffee

Unlike most coffee blends that are designed without the application in mind, our Rich, Strong Blend is expertly roasted to give the best cup through home espresso machines.

We understand that different type of home coffee machines have unique characteristics that can influence the flavour and quality of a coffee. So, this blend is crafted to bring out the best possible taste under these conditions, ensuring a barista-quality espresso experience right in your kitchen.

What It Tastes Like

Rich, Strong Blend features a dominant chocolate base, complemented by a velvety caramel sweetness. To round out this full-bodied profile, we’ve added a hint of gentle acidity, providing a subtle brightness that balances the richness without overpowering it.

How To Use

These beans are roasted to a precise profile that optimises extraction on automatic-style espresso machines, offering a consistently robust and tasty shot every time. You’ll enjoy a rich crema and a depth of flavour that stands up to milk in lattes and cappuccinos, while still being delightful on its own. Scroll down for video guides and community tips and tricks.

p.s. it also tastes great as a stronger style coffee through pump machines, and on a stovetop.

Roasted for purpose

The best flavour and strength on automatic machines

We've developed the roast profile for this coffee to extend the development phase, creating a darker blend designed to give the best tasting result in an automatic machine.

100% Arabica specialty grade

What's in the Blend

50% Santos, Brazil

A washed process coffee sourced from the Cauca growing region in Brazil, contributing the chocolate depth and body of this blend.

50% Mzuri, Tanzania

A washed process Red Bourbon coffee grown at an impressive altitude of 1,750 masl, bringing sweetness and balanced acidity to the blend.

Tips for Brewing

A Good Extraction

A good extraction of our Rich Strong Blend will have a full body, mild acidity and lingering sweetness.

Dose

Choose the strongest setting as a starting point.

Grind

Set to approximately 3/10, adjusted to your machine's scale.

Strength

For a stronger coffee, add an extra shot.

How To Brew Rich Strong Blend

September 2, 2025

Which Coffee Blend is Right for You?

At The Espresso Club™ by Industry Beans, we roast specialty coffee for home espresso machines. That means every blend is designed to taste better under the lower pressure of real home setups. But which blend should you choose: Smooth Medium or Rich Strong? Let’s break it down so you can find the one that fits your taste, your machine, and your daily routine. Smooth Medium Blend If you love a smooth, balanced cup and prefer a medium roast, Smooth Medium is for you. Great for: Manual espresso (pump) machines Balanced and approachable coffee Why choose it: This blend gives a smooth cup with hints of mild chocolate and subtle nutty undertones. It’s the perfect everyday blend if you like an easy-drinking and satisfying cup. Rich Strong Blend If you like your coffee bold, rich, and full-bodied, Rich Strong will feel like home. Great for: Automatic-style coffee machines Full-bodied flavour Why choose it: Rich Strong Blend has a dominant chocolate base, complemented by a velvety caramel sweetness. Roasted to make the best coffee through home automatic espresso machines, stovetop, plunger and more. Which Blend Should You Choose? It really depends on your machine and your taste. Own a manual machine and love experimenting? Go for Smooth Medium. Have an automatic machine or want flexibility to brew in different ways? Rich Strong is your match. Still not sure? Try both: you might find one works for busy weekdays and one suits slower weekends. The Espresso Club™ Difference At The Espresso Club™, both Smooth Medium and Rich Strong are roasted for home espresso machines, so you get better flavour, easier extraction, and consistently satisfying coffee at home. Find both blends now at your local Woolworths, or shop online for delivery straight to your door. Find your nearest Woolworths Shop Online

Learn more

August 20, 2025

How to Brew Smooth Medium Blend

At The Espresso Club™, we created our Smooth Medium Blend for coffee lovers who value flavour, ritual, and a little bit of control over their brew. This blend gives you everything you need to make barista-quality coffee at home – your way. Here’s how to brew Smooth Medium to bring out its best, with tips for every setup. What is Smooth Medium? Smooth Medium is our most versatile blend, roasted specifically for pump espresso machines and home baristas who enjoy the hands-on process. Expect balanced body and sweetness, smooth chocolate and soft fruit notes, and a gentle acidity with a clean finish. It has excellent clarity in milk or on its own. Smooth Medium is ideal if you love experimenting with your espresso but want reliable, premium flavour in every cup. How to Brew Smooth Medium at Home 1. With a Manual (Pump) Espresso Machine This is where Smooth Medium shines, with hands-on control over your shot. Tips: Dose: 18g in, 36g out Brew time: 25 - 30 seconds Grind: Start with a medium-fine and adjust to taste Tamp with even pressure to extract balanced flavour Try it as a flat white, piccolo, or espresso – it’s a beautiful all-rounder 2. With a Moka Pot (Stovetop) Smooth Medium works wonderfully in stovetop brewing – delivering a rich, smooth cup with a subtle chocolate finish. Tips: Use a medium-fine grind Don't tamp the grounds Heat on medium and remove when you hear the sputter Enjoy black or with milk – it's balanced either way Brew it Your Way Whether you’re dialling in the perfect shot or just want a better morning coffee, our Smooth Medium Blend is designed to be flexible, forgiving, and full of flavour. It’s the blend for people who enjoy the process as much as the result. No pods. No guesswork. Just great coffee made for home.After something a bit bolder? Learn how to brew our Rich Strong Blend here. Find your nearest Woolworths Shop Online

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July 25, 2025

3 Signs You’re Tamping Wrong (And How to Fix It)

Tamping might seem like a small step in the espresso-making process, but it plays a big role in how your coffee extracts and ultimately, how it tastes. At The Espresso Club™, we design our blends to perform beautifully at home, but if your shots are inconsistent, too fast, too slow or just not quite right, your tamping technique could be the culprit. Here are 3 common signs you might be tamping wrong and what to do about it. 1. Your espresso is running unevenly What it looks like: The shot starts pouring from one side of the spouts or comes out in a thin, uneven stream. What’s happening: You may have tamped unevenly, meaning one side of the puck is more compressed than the other. This causes water to flow through the coffee unevenly, leading to an unbalanced flavour (and a frustrating mess). How to fix it: Make sure your tamp is flat and level. Tamp with your wrist straight and elbow above the portafilter (your arm should almost be in an L-shape). Check from eye level if the coffee bed looks level before and after tamping. 2. The shot runs too fast (or tastes weak and sour) What it looks like: Your espresso starts almost instantly and finishes in under 20 seconds, and it tastes sharp, watery, or underwhelming. What’s happening: Either your grind is too coarse, or your tamp wasn’t firm enough, letting water rush through too quickly and under-extracting the coffee. How to fix it: Tamp firmly with even pressure. Use your full arm, not just your wrist, to apply pressure. If you're already tamping well, try adjusting your grind finer. 3. Your puck is cracked or stuck to the shower screen What it looks like: After brewing, the coffee puck is stuck, has broken apart, or shows a crack through the middle. What’s happening: You may be tamping too hard or using too much coffee. Over-compression can cause channeling or even damage your machine over time. How to fix it: Use the right dose. For most home espresso machines, that’s around 18g for a double shot. Tamp firmly but not forcefully (you want compression, not compaction). If the puck is consistently stuck, check your shower screen or try reducing your dose slightly. Perfect tamping doesn’t require barista training It just needs a little consistency, and beans that are designed to work with home equipment. Our Smooth Medium and Rich Strong blends are roasted for home espresso machines, meaning they’re more forgiving of small technique variations and easier to extract well. So even if your tamp isn’t perfect, your espresso still can be. If you’re tamping level, firm, and consistent, you’re doing it right. And with the right beans, everything else gets easier. Now available at Woolworths You can grab both our Smooth Medium and Rich Strong blends at your local Woolworths. Or, Shop Online

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Do I need a coffee machine to use this coffee?

You can brew this coffee however you like! We've roasted it so that it's great for all home machines, and in particular for automatic-style machines, which generally have lower water pressure and temperatures, and benefit from a more developed roast profile.

It will taste great as a strong coffee through a pump machine, stovetop or french press, too!

Can I buy this coffee in store?

Yes! You can pick up all of our blends at your local Woolworths in a convenient 400g whole bean, or 200g ground size.

How many coffees can I make with 1kg?

The total amount will vary depending on your machine and dose - but on average, a 1kg bag contains an average of 80 coffees - so you'll be all set for 1-3 coffees a day for about a month!

All of our bags are resealable, so your coffee will stay super fresh for up to 2 months. After that, you'll notice a slow decrease in the vibrancy of its flavour - but you can continue using it for up to 3 months and it will still take really good.

Where is this coffee roasted?

It's roasted in Australia by Industry Beans (us!). We've been sourcing, roasting and brewing specialty coffee since 2010.

How can I get more help with my particular home set up?

If you haven't checked out our Resources, start there! If you still need some extra support:

We're also available on Live Chat Mon-Fri 8.30am - 4.30pm AEST - navigate to the bottom right of this page.
If you prefer talking over the phone, we're available at the same time on (03) 9417 1034

I'm not sure I need 1kg, can I get a smaller size?

We only roast and ship 1kg packs, however - you can pop into your local Woolworths and pick up a 400g pack as a top-up, or your regular supply!

Rich Strong Blend 1kg