If you’ve ever brewed a cup at home that tasted flat, bitter, or wildly different from your cafe favourite, you’re not alone.
One of the biggest struggles for home baristas is this: most coffee beans just aren’t made for home espresso machines.
And that’s exactly why we created The Espresso Club™ – to change that.
The Why:
1. Other blends are roasted for commercial pressure
Commercial machines push water through coffee at 9 bars of pressure or more. Home machines (especially automatic or entry-level manual machines) often operate at lower, inconsistent pressures.
This means the beans don’t extract the same – they can taste thin, sour, or overly bitter.
2. They’re made for pros
Many beans are roasted with skilled baristas in mind. In a cafe, you have:
- A calibrated grinder
- Dialed-in recipes
- Experienced hands pulling each shot
At home, you're working with smaller machines, less time, and variable tools – and those cafe beans just aren’t forgiving.
3. They expect full control
Single-origin, light-roasted beans might be amazing in the right hands – but for home espresso, they often lead to inconsistent results, especially in milk-based drinks. You end up adjusting endlessly and wasting good coffee trying to “figure it out.”
Enter: The Espresso Club™
The Espresso Club™ by Industry Beans is Australia’s first specialty coffee brand designed specifically for home espresso machines – manual and automatic. Here’s what makes our blends different:
Roasted for your machine
Smooth Medium is crafted for pump machines – it’s balanced, sweet, and easy to extract.
Rich Strong is designed for every brew method – bold, consistent, and full of flavour even at lower pressure.
No more over-roasting. No under-extraction. Just beans that work.
Blends, not guesswork
We’ve removed the trial-and-error. Two blends: one for pump machines, one for every brew method – clearly labelled and easy to choose.
Each blend is tested and perfected for real-life home brewing.
Designed for results
From crema to consistency, every part of the The Espresso Club™ experience is built to give you a better espresso at home. Whether you’re making a quick flat white before work or enjoying a long black on a slow Sunday, The Espresso Club™ delivers a great cup – without the stress.
Now available at Woolworths
Skip the confusion and coffee aisle overwhelm. The Espresso Club™ is roasted for your machine – and available at your local Woolworths, so you can get started brewing better coffee at home today.
